Hello 👋

Victoria is on a mission to erase the line between ocean and land, unifying these worlds through accessible scientific storytelling. She’s a multi-platform nonfiction writer, photographer, videographer, and content creator passionate about Pacific Northwest (PNW) marine science, modern and indigenous culture, and environmental and global philosophy.

Past writings on environmental tourism have appeared in National Geographic Luxury Traveller and Canadian Geographic magazines.

Victoria blends her background in journalism, biology, psychology, digital marketing, tech, and environmental philosophy to create educational, guilt-free stories. Her "refreshing" and "well-informed" work highlights how protection of Pacific Northwest coastal ecosystems can have positive knock-on effects for issues like food security, healthcare, immigration, mental health, social health, affordability, and the cost of living.

By pairing deep, rigorous research with engaging storytelling and "delightful" visuals, Victoria takes readers on an interconnected journey, equipping them with the skills and knowledge to rethink what they know and confidently share their newfound insights with others.

As a full-time sailor and diver, Victoria spends 365 days a year on and in the ocean. All her work is produced on location from her sailboat, Curio.

How We Can Work Together

  • Services:

    • - Non-fiction, narrative writing
    • - Editorial and conservation photography
    • - Fine art photography
    • - Short-form videography for social media
    • - Multimedia content creation
    • - Digital marketing and website workshops

  • Areas of focus (in the Pacific Northwest):

    • - Coastal ecology
    • - Coastal and near-shore conservation
    • - Marine and environmental science
    • - Environmental philosophy and ethics
    • - Indigenous and traditional ecological knowledge

Professional Experience: a journey from content to conservation

  • Creative writing and photography came to me in my childhood as a way to digest and express how I saw the world. It was something I did for fun. I never imagined either as a career. Yet, despite my best efforts to pursue a very serious and more "adult" path, 6-year-old me has prevailed in pulling me full-circle.

    Looking back, I'd say my "career" started in 2006 at a UK events and lifestyle magazine; but, drawn to the outdoors, I rapidly transitioned to sports journalism, traveling Europe to cover the professional snowboarding circuit.

    As Web 2.0 emerged in 2008, I joined a top UK advertising agency creating copy and content strategy for clients like the UK Government, Unilever, and Royal Mail. Immersed in digital marketing, user-generated content, and social media, this was where I refined the ability to craft compelling short-form narratives.

    A move to Whistler, Canada in 2010 finally blended my passion for the outdoors with storytelling. I founded an eco-tourism digital marketing agency, and my work has been featured in National Geographic Luxury Traveller, Canadian Geographic, and Wander Magazine. I have also contributed written and visual content to campaigns for the world-renowned ski resort, Whistler Blackcomb, as well as the provincial tourism organization, Destination BC.

    My education in psychology, biology, and human performance seeded a lifelong curiosity about the human experience and the systems we create. This influence led me to explore diverse fields, from a stint in the space industry learning about systems engineering from NASA ex-Chief Scientist Dr. Shelhamer to a pivot into operations management at Canadian tech company Shopify. These experiences have only strengthened my commitment to conservation.

    Today, my work weaves together these experiences, bringing to life the often invisible ecology of the Pacific Northwest and exploring its tangible impact on our daily lives.

  • 2023 - ongoing
    Freelance science writer, content creator, photographer, and videographer

    2020 - 2023
    Product Operations Manager helping lead the teams that build marketing tools at Canadian tech company, Shopify

    2015-2020
    Digital marketing agency owner and growth marketer at Small & Mighty

    2013 - 2020
    Freelance writer and photographer for the eco-tourism industry

    2008 - 2010
    Copywriter and Content Marketing Manager for top-tier UK advertising agency, Brass.

    2006 - 2009
    Sports writer and section editor for women's snowboarding at Snowboard UK magazine

    Certifications

    • PADI Freediver
      Sail Canada
      Safety At Sea: Offshore Personal Survival


    Professional Memberships

    • Women in Ocean Science
    • Science Writers & Communicators of Canada (SWCC)
    • Journal of Wildlife Photography (JoWP)

Education

  • Current: Environmental Philosophy, University of Edinburgh (online), Scotland
  • Bachelor of Science in Sport & Exercise Sciences, Leeds Beckett University, England
  • A-levels in Biology, Psychology, Mathematics, and Sport Science, Greenhead Collage, England

Volunteer work